Last updated: 21 May 2026
This policy explains how Richford Motor Services Limited (trading as Richford Motors Sales, "we", "us", "our") collects and uses personal information when you visit richfordvehiclesales.co.uk or contact us by phone, email or in person.
1. Who we are
Richford Motor Services Limited, Chequers Road, Derby DE21 6EN, United Kingdom. We are the data controller for personal information collected through this website.
Contact: sales@richfordmotors.com · 03330 494270
2. What information we collect
We only collect information you provide to us directly. That typically means:
- Enquiry & vehicle-alert forms: name, company, email address, phone number, and the message or vehicle requirements you describe.
- Email or phone contact: any information you choose to share when you get in touch.
- Recruitment applications: if you apply for a role with us through this website, we will collect the information requested by the application form. This data is used solely for recruitment purposes.
- Server logs: our hosting provider records standard web-server data (IP address, browser type, page requested, timestamp) for security and diagnostic purposes. This is held by Hostinger and retained according to their policies.
We do not use third-party advertising trackers, behavioural cookies, or social-media pixels on this website.
3. How we use it
- To respond to your enquiry or quote request.
- To contact you about vehicles or equipment matching the requirements you've shared with us (only if you've registered for vehicle alerts or asked us to).
- To fulfil an order, arrange viewing, or provide after-sales support.
- To meet our legal and accounting obligations (e.g. VAT records).
- To process job applications you submit to us.
The legal bases we rely on are: your consent (e.g. vehicle alerts), contractual necessity (e.g. fulfilling a sale), and our legitimate interests in operating our business and replying to enquiries.
4. Who we share it with
We do not sell your data. We share it only where strictly necessary:
- Our hosting provider (Hostinger), who stores the website and processes form submissions on our behalf.
- Our email provider, used to deliver enquiry notifications to
sales@richfordmotors.com. - Finance providers, only when you specifically request finance for a vehicle purchase, and only the information needed to provide a quote.
- HMRC, regulators, or law-enforcement bodies where we are legally obliged to do so.
5. How long we keep it
- Enquiries with no follow-up sale: typically 24 months, then deleted.
- Vehicle alert registrations: until you ask us to remove you.
- Customer records following a sale: 6 years (to meet UK accounting and HMRC requirements).
- Job applications: 12 months for unsuccessful applicants unless you ask us to delete sooner.
6. Your rights
Under UK GDPR you have the right to:
- Ask what personal data we hold about you and request a copy.
- Ask us to correct or delete your data.
- Object to or restrict how we use your data.
- Withdraw consent at any time (for activities we do on the basis of consent).
- Lodge a complaint with the Information Commissioner's Office (ico.org.uk).
To exercise any of these rights, email sales@richfordmotors.com.
7. Cookies and embedded content
See our Cookie Policy for details of which cookies are set when you visit the site, and which pages embed third-party content (e.g. YouTube videos, Google Maps, the ProLux catalogue viewer).
8. Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top will change when we do.